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GiveBlood
Services Provided:
  • Customer Portal
  • Admin Portal

Overview

The Gulf Coast Regional Blood Center (GCRBC), commonly known as GiveBlood, is a non-profit organization dedicated to providing a safe and sufficient blood supply to hospitals in the Texas Gulf Coast region. As a community-based blood center, GCRBC plays a vital role in meeting the blood needs of local hospitals, helping save lives, and supporting a variety of medical treatments and procedures.

The Challenge:

ContentActive faced several challenges while developing the GiveBlood.org website for the Gulf Coast Regional Bloodcenter, which were successfully addressed:

  1. Design and UX Optimization: Ensuring an engaging, intuitive design with easy access to key information like donation locations and events.
  2. CMS Upgrade to Umbraco 7: Transitioning to Umbraco 7 while ensuring compatibility with existing content and workflows.
  3. Custom Admin Development: Creating a streamlined, user-friendly admin interface for content management.
  4. Content Migration: Migrating content to the new CMS without data loss, balancing off-the-shelf tools with custom development.
  5. Agile Project Management: Coordinating weekly Agile sprints to stay on track and meet deadlines.

Despite these challenges, ContentActive successfully delivered a user-friendly and functional website that supports the Bloodcenter’s mission to increase blood donations.

The Strategy:

Here’s a further condensed version of the GiveBlood website features:

  • Content Management System: Easy content updates and management.
  • SEO Optimized: Improved search engine visibility.
  • Google Analytics: Tracks user behavior and segments traffic.

Home Page:

  • Scrolling Page, Video Background, Mega Navigation.
  • Event Widget, Social Media Feeds, Smart App Banner.
  • FavIcon Update and Social Share Previews (Facebook OpenGraph/Twitter Card).

Notifications & Integrations:

  • Email Notifications.
  • Third-Party Integrations: Billing, employment.
  • Site Search and SiteMap for better navigation and indexing.

Key Features

01

Enhanced User Experience

The redesigned website offers an intuitive interface, making it easier for users to access donation locations, events, and tools.

02

Umbraco 7 CMS

A flexible, scalable CMS was implemented to streamline content management and support future growth. dits.

03

Improved Admin Interface

A user-friendly back-end was developed, simplifying content management for non-technical staff.

04

Seamless Content Migration

Existing content was successfully migrated with preserved data integrity.

05

Design and UX Optimization

Ensuring an engaging, intuitive design with easy access to key information like donation locations and events.

06

Content Migration

Migrating content to the new CMS without data loss, balancing off-the-shelf tools with custom development.

07

Agile Project Management

Coordinating weekly Agile sprints to stay on track and meet deadlines.

Results

The redesign and CMS upgrade done by ContentActive resulted in a more engaging, user-friendly experience, driving increased loyalty, donations, and participation.

Key results include:

  1. Enhanced User Experience: The redesigned website offers an intuitive interface, making it easier for users to access donation locations, events, and tools.
  2. Umbraco 7 CMS: A flexible, scalable CMS was implemented to streamline content management and support future growth.
  3. Improved Admin Interface: A user-friendly back-end was developed, simplifying content management for non-technical staff.
  4. Seamless Content Migration: Existing content was successfully migrated with preserved data integrity.

We would love to learn more about your vision and project!

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