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Services Provided:
  • Patient Portal
  • Provider Portal

Overview

DermTech sought to integrate with Shopify, leveraging a Shopify template to create a branded e-commerce platform. Their goal was to implement a solution with minimal branding customization—focused on color schemes and logos—while ensuring seamless setup and configuration of key Shopify functionalities, including inventory, payments, notifications, checkout customizations, shipping, billing, and coupon code support.

Challenge

DermTech required:

  1. Seamless integration with Shopify to support their operational and e-commerce needs.
  2. Customizations to ensure a professional yet minimalistic branded experience.
  3. Implementation of robust functionalities to enhance user experience for patients and providers, including notifications, reporting, and medical integrations.
  4. Development of workflows to streamline processes like kit validation, medical reviews, and provider onboarding.

The Strategy:

ContentActive devised and executed a strategy focused on:

  1. Shopify Integration:
      • Leveraged Shopify templates for quick deployment with minimal branding.
    • Configured essential features, including payments, notifications, and checkout customizations.
  2. Portal Enhancements:
    • Developed a Patient Portal for direct user interaction.
    • Created a Provider Portal to support healthcare workflows and ensure compliance.
  3. Advanced Features:
    • Integrated Zendesk for customer service and provider use cases.
    • Enabled medical and level reviews, kit validations, and LIMs (Laboratory Information Management Systems) processing.
    • Facilitated reporting capabilities and survey/intake form processes.
  4. Third-Party Integrations:
    • Linked to tools like Exemplar for streamlined data management.
    • Used SendGrid for branded email notifications.

Key Features

01

Shopify Link Integration:

Seamless connection to Shopify for e-commerce functionality.

02

Authentication:

Secure access for patients and providers.

03

Zendesk Integration:

Customer service form with data submission to email or Zendesk and Support for provider-specific workflows.

04

Email Notifications:

Automated and branded notifications via SendGrid.

05

Medical Review Processes:

Tools for physicians to review and approve medical data.

06

Physician Onboarding:

Streamlined workflows for onboarding healthcare providers.

07

Survey/Intake Form:

User-friendly tools for patient data collection.

08

Kit Management

Kit Validation and Utilization Tracking. Kit Database for inventory management.

09

LIMs Processing

Integration for lab data management.

10

Reports Processing

Additional reporting tools for insights and analytics.

11

Provider Updates

Tools for managing provider-specific use cases and updates.

Results

ContentActive successfully delivered a Shopify-integrated solution tailored to DermTech’s operational needs. Key outcomes included:

This comprehensive solution empowered DermTech to enhance patient care, optimize provider workflows, and efficiently manage their e-commerce and operational needs.

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